As many small businesses now know, to stay competitive these days, you need to be in the mobile world. A well crafted mobile app forms an integral part of any business be it large or small. Only having a website doesn’t suffice these days since many of your customers search for your product or service through their mobile devices be it a smartphone or a tablet.
Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
Why wait? Here are some of the 4 ways mobile apps can help you grow your business:
1. Boost branding – Since your company’s logo and or slogan are visible on your customers’ mobile screens, it is impossible not to remember you when they need your products/services. If you want an instant brand recognition, creating a mobile application is the best way to help improve your corporate branding and overall reputation.
2. Improve customer engagement – No matter whether you are selling flowers or spa services, your customers need a way access your products/services anytime and anywhere they want . This is especially true if you don’t have a help line that’s available 24/7. Your app can include a messaging feature to make a difference in the way you communicate with your customers.
3. Cultivate Customer Loyalty – Take note that in today’s consumers, they are constantly moving and addicted to their mobile devices. Not only that, they would appreciate a useful and engaging mobile app from your company. If your app helps them save time and money, they would refer you to their friends and family and stay closer to you.
4. Generate more income – A mobile application with order fulfillment ability can provide another revenue channel. For example, functionality to make restaurant reservations, book concert tickets, online purchasing and services, etc. are possible with just a few finger click. Not only that you can also earn by charging app users when they upgrade, or generate additional income from advertisement.
There are tons of other benefits, business advantages, and reasons why you should immediately start planning your mobile strategy and app structure. The choice you make today is going to set the foundation for the future of your business. You will decide whether you like to be one of the first.